We are dealing with the development of markets and the conclusions for marketing in industry, commerce and tourism on a daily basis.

Our broad range of experience also enables us in particular to assign trends, know-how and methods from one sector to another. Our analyses are not just «marketing speak» and we don’t use «Anglicisms». We advocate soundly-based analyses and interpretation. As such, our analyses and marketing concepts always comprise a breakdown of figures/quantities and a cause-effect analysis. Because it’s only when you know the cause-effect that you can be successful in your marketing and only when you understand the quantities that you can apply the marketing resources effectively.

We don’t see ourselves as sector specialists because our clients are usually already sector specialists and they possess the necessary fundamental knowledge. Our task is to enable our clients to overcome operational ‘blindness’, to ‘see the wood for the trees’ and to identify trends that don’t necessarily originate from their particular sector.

We focus on:

  • Applied market analyses that deliver specific answers to questions which are relevant for the company. In this context, we normally use existing primary data and market research literature as a basis for drawing up marketing strategies.
  • Formulating marketing strategies in conjunction with the management and the personnel responsible.

Current News




Evaluation von Schweiz Tourismus

Peder Plaz und das Team von Hanser Consulting durfte im Auftrag des Bundes die nationale Marketingorganisation Schweiz Tourismus evaluieren. Bericht

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Deutsche Gäste für die Schweiz zurückgewinnen

Irene Bösch und Peder Plaz durften sich im Auftrag der Konferenz der regionalen Tourismusdirektoren (RDK) mit der Frage auseinandersetzen, welche Bedeutung deutsche Gäste für die einzelnen Regionen der Schweiz haben, welche Geschäftsbereiche es gibt und wie sich diese entwickeln.

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Always looking one step ahead.

Our Newsletter is not a regular publication but it does contain genuine news.

Hanser Consulting AG, the partner you can rely on when it comes to management, policy and tourism consultancy services.



Hanser Consulting AG
Lagerstrasse 33
CH-8021 Zürich
Phone +41 44 299 95 11

strategy for management and public policy

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